“Take a personal Eras tour with Swiftynomics and musically meander across the history of women in the economy, society, and family. Being a Swiftie has never been more meaningful.” —Claudia Goldin, Harvard University, Nobel Prize–winning author of Career and Family: Women’s Century-Long Journey toward Equity
“Swiftynomics is the rallying cry we didn’t know we needed. It’s smart, fun, and asks exactly the right question: what happens when women own their economic power? Misty Heggeness shows us that whether you’re filling stadiums or juggling three jobs while caregiving, you’re part of a revolution. This book will leave you feeling seen—and ready to shake things up.” —Reshma Saujani, founder of Girls Who Code and Mothers First, author of Pay Up
“No one understands the Swift Effect quite like Misty Heggeness. With sharp analytical insight, she weaves together data and cultural lore to show how Taylor Swift and her contemporaries are rewriting the rules of the economy. Swiftynomics is a playbook for the rule-breakers, the storytellers, and the dreamers determined to change the end game.” —Cody Broadway, NBC Universal Executive Producer of Emmy-Nominated The Swift Effect
“Reading Misty Heggeness is like talking to a smart, funny, deeply knowledgeable friend. She shows us how a path to an abundant, prosperous society runs through women: as producers, consumers, storytellers, entrepreneurs, professors, change artists, and moms. Our era is now!” —Anne-Marie Slaughter, Bert G. Kersteller ’66 University Professor Emerita of Politics and International Affairs, Princeton University, CEO of New America, and author of Unfinished Business: Women, Men, Work, Family
